There’s a gentleman here in Southbridge who is fond of saying “You are entitled to your own opinion, but you are not entitled to your own facts.” This post is dedicated to him.
After the ACLU event last month, folks seemed taken aback by the demographic numbers I used in my remarks describing the ethnic makeup of the people of Southbridge versus the 6th Worcester legislative district as a whole, and more than one person asked me if I misspoke.
The numbers I got were from the 2010 United States Census. Here’s the data:
Total Population of Southbridge: 16,719.
Of this group, 4,452, or 26.6%, are listed as Hispanic or Latino.
Total Population of the 6th Worcester District: 41,225.
Of this group, 5,104, or 12.38%, are listed at Hispanic or Latino.
Which of course means a whopping 652, or 1.58% of folks listed as Hispanic or Latino within the 6th Worcester District, live somewhere other than Southbridge.
So yes, I stand by my previous assertions that the misleading advertisement on Hook Street this past spring was specifically targeted to Hispanic voters.
You can double check these numbers yourself with very neat tool on the Census.gov site, called American Fact Finder.
On a more humorous note, I couldn’t help but laugh this week when I saw the ad currently posted on the billboard down on Hook Street:
Apparently the all-knowing Free Market, in its infinite wisdom, agrees that the Hook Street location is a fantastic place to target advertisements to folks of a certain demographic. Or maybe not? I’m sure Bustelo Coffee is just as delicious no matter what language you speak while drinking it.